Hack Golf: Project Management
In 2014, as part of the innovation work I supported at TaylorMade Golf, I was appointed as the primary project manager for a $5 million open innovation campaign aimed at reinventing the game of golf called “Hack Golf”. The program garnered extensive national and international media coverage and authentic audience engagement from golfers around the world, generating more than 4,000 new ideas to make golf more fun. Publications including The New York Times, Forbes, Wall Street Journal and Golf Digest wrote feature pieces on the Hack Golf initiatives:
Golf Digest: Can Hack Golf Help What Ails the Game? —
WSJ: Big-Hole Golf: Clown Round or Cool Idea?
The New York Times: In a Hole, Golf Considers Digging a Wider One
Forbes: Can A Bigger Hole Save Golf? Top PGA Tour Pros Follow The Masters With Bold Experiment
To read the official press release announcing Hack Golf, follow the link the URL below.
Role Project Manager / Media Relations
For TaylorMade Golf
Type Project Management, Media Relations