Charlie Kautz

Begin Anywhere

Charlie Kautz

Brand Identity: adidas Innovation

In 2015, as part of the launch of the adidas Group Innovation Academy — an online learning and development community focused on upskilling employees and unlocking organizational capability — I was part of the team that created the brand identity guidelines for adidas innovation in the U.S.

Within this guidelines document, I was responsible for the inspiration headline (LEADING CHANGE) and subject copy that was used to lead the overall project brief, which resulted in our “i” logo lockup (p. 4) for campaigns including the Innovation Academy, Innovation Championship and Innovation Hackathon.


  • Role Copywriter / Project Manager / Design Direction

  • For adidas

  • Date May 2015

  • Type Brand Identity

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