Charlie Kautz

Begin Anywhere

Charlie Kautz

Brand Identity: adidas Innovation

In 2015, as part of the launch of the adidas Group Innovation Academy ā€” an online learning and development community focused on upskilling employees and unlocking organizational capability ā€” I was part of the team that created the brand identity guidelines for adidas innovation in the U.S.

Within this guidelines document, I was responsible for the inspiration headline (LEADING CHANGE) and subject copy that was used to lead the overall project brief, which resulted in our ā€œiā€ logo lockup (p. 4) for campaigns including the Innovation Academy, Innovation Championship and Innovation Hackathon.

  • Role Copywriter / Project Manager / Design Direction

  • For adidas

  • Date May 2015

  • Type Brand Identity

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